See the World Through Style

Sunglasses have long since graduated from simple sun shields to wearable statements. The right pair can sharpen your silhouette, broadcast your attitude, and turn a routine coffee run into a runway moment. IPL OPTICS—the premium eyewear arm of IPL Retail Group—taps into that power with the High-Fashion Frames Collection (Code SG-PRE-A1).

Six distinct models, one unifying theme: unapologetic style backed by premium protection. From futuristic shields to minimalist rectangles, each design pairs fashion-forward aesthetics with lenses that comply with AS/NZS 1067.1:2016 for trusted UV defence.

Whether you stock fashion boutiques, fuel-station impulse bays or coastal surf shops, this capsule is engineered to pull customers in, boost basket size, and keep them coming back for their next eyewear upgrade.

1. Honeyed Citrine (SG:242)

Futuristic Shield • Warm Amber Allure

Honeyed Citrine is eye-catching from every angle. The single-piece amber lens feels lifted from a sci-fi set, while the striped metallic bridge adds couture character. Side cut-outs lighten the profile and improve airflow—ideal for day-long wear at outdoor events.

Key Talking Points for Your Customers

• Trend Driver: Shield silhouettes dominate runways, fueling year-round demand.
• Optical Clarity: Category-3 amber lens heightens contrast in bright sun.
• Unisex Appeal: Works equally well with streetwear or resort chic.

2. Opulent Explorer (SG:150)

Geometric Aviator • Vintage Luxe Revival

Classic aviator spirit meets sharp geometry. Opulent Explorer’s hexagonal rims and sleek top bar evoke 1970s jet-setter glam, updated with a refined gold finish and soft-touch temple tips for all-day ease.

Why It Sells

• Geometric Angle: Squares and hexes add fresh energy to the aviator category.
• All-Day Comfort: Adjustable nose pads and lightweight alloy reduce pressure points.
• Cross-Generational: Appeals to both nostalgia seekers and Gen‑Z fashion fans.

3. Forest Frames (SG:159)

Wayfarer Cool • Mirror-Blue Adventure

Nothing beats the universal charm of a matte-black wayfarer—until you add mirrored blue lenses that catch every glint of sunlight. Forest Frames is the carefree choice for beach days, hikes, and city commutes alike.

Feature Focus

• Impact-Resistant TR90: Flexible yet sturdy for outdoor abuse.
• Hydrophobic Mirror: Repels water droplets and fingerprints.
• One-Size Masterpiece: Broad nose bridge fits most face shapes.

4. Regal Voyager (SG:128)

Sport Wrap • Silver Sophistication

Regal Voyager bridges performance and polish. Its sculpted wraparound frame increases peripheral coverage, while a refined satin-silver finish keeps the look elevated enough for après-sport socials.

Technical Talking Points

• High-Curve Coverage: Reduces wind and glare while cycling or sailing.
• Rubberised Nose Pads: Non-slip grip even during intense activity.
• Classic Meets Contemporary: A sport shape marketed in a fashion context widens its audience.

5. Eminent Guardian (SG:124)

Bold Rectangle • Polarised Precision

With its broad silhouette and deep-set lenses, Eminent Guardian projects confidence. A matte-black finish keeps things clean, while polarised grey optics slice through harsh reflections—perfect for urban driving or waterfront lounging.

Selling Power

• Polarised Advantage: Explain glare reduction to justify premium price point.
• Gender Neutral: Oversized but balanced—comfortable for most face widths.
• Daily Driver: A “buy it, wear it, never think twice” staple.

6. Esteem Explorer (SG:119)

Minimalist Rectangle • Lightweight Freedom

Esteem Explorer proves less can indeed be more. Slim acetate, razor‑straight brow line, subtle smoke lenses—ready for client meetings, rooftop brunches, or open‑road adventures.

Why Customers Convert

• Featherlight Build: Perfect for extended wear; no temple fatigue.
• Versatile Neutral Palette: Pairs with virtually any outfit hue.
• Under‑the‑Radar Cool: For shoppers seeking subtle sophistication.

Built-In Protection That Matters

• UV400 Shield – Blocks 99‑100 % UVA & UVB rays.
• Impact‑Resistant Lenses – Shatter‑resistant polycarbonate or TAC, depending on model.
• Compliance – Meets or exceeds AS/NZS 1067.1:2016 for peace of mind on Australian shelves.

Result? Shoppers can buy for style and still enjoy genuine eye care—an essential trust factor, especially for pharmacy and fuel‑station channels where consumers expect safety standards.

Why Stock IPL OPTICS?

• Fashion Meets Function – Trending silhouettes backed by rigorous quality control.
• Premium Look, Accessible Margin – Eye‑catching design without designer‑price hesitation.
• Ready-to-Retail Packaging – Each pair ships in sleek hard boxes with barcode, lens category icon, and QR links to care instructions.
• High Sell-Through – Proven success in impulse placements and seasonal promos.
• Repeat Business Engine – Rotating colourways keep customers returning to complete the set.

The IPL Retail Group Advantage

Beyond eyewear, IPL Retail Group offers a one‑stop wholesale solution across:

• Tech & Mobile Accessories – Fast chargers, power banks, cables.
• Soft Toys & Reading Glasses – Everyday essentials with strong margins.
• Footwear, Hats, Socks, Bandanas – Fashion basics in volume.
• Lighters & Exotica Fresheners – High‑turn impulse goods.

Serving Thousands of B2B Clients Nationwide
From pharmacies and fuel stations to news agencies and convenience stores, our network spans every Australian postcode. A dedicated sales‑rep team handles onsite merchandising and training, while our logistics arm delivers reliably, even to remote regions.

Ready to elevate your eyewear range?
Create your wholesale account in minutes: Sign up here

Merchandising Masterclass: How to Make High-Fashion Frames Fly Off the Shelf

• Eye-Level Is Buy-Level – Position at 150 cm height where customers naturally look.
• Mirror, Mirror – Provide small mirrors; a 15 % uplift in trial leads to higher conversions.
• Story Blocks – Group frames by Mood: Futuristic (Honeyed Citrine), Retro (Opulent Explorer) etc., letting shoppers self‑identify quickly.
• Bundle & Save – Pair sunglasses with microfiber pouches or lens wipes; bundle pricing increases basket size.
• Seasonal Refresh – Rotate displays quarterly; fresh layouts signal newness even if SKUs remain.

Final Lens-Drop

High‑Fashion Frames by IPL OPTICS are more than accessories—they’re personality amplifiers engineered for Australian conditions. Offer your customers runway‑ready style with real‑world protection and watch your sunglasses category outperform season after season.

Stock up today and give your clientele confidence they can wear.