Grow Faster, Sell Smarter: Pharmacy Counter Sales Powered by IPL Retail Group

Pharmacies have long been trusted destinations for health and wellness. But beyond prescriptions and healthcare essentials, pharmacies can also generate significant additional revenue through impulse sales at the counter. With the right product mix, placement strategy, and merchandising, pharmacies can transform checkout counters into profit-generating hotspots.

At IPL Retail Group, we supply thousands of pharmacies across Australia with carefully curated wholesale products that are designed to move fast, deliver value, and keep customers coming back. Let’s explore how pharmacies can leverage impulse items to maximize counter sales.

Why Counter Sales Matter in Pharmacies

Impulse buying happens when customers make unplanned purchases at the point of sale. For pharmacies, this represents a unique advantage:

• Customers already trust pharmacies for quality and safety.
• Shoppers are often in a “health and wellness mindset,” making them receptive to convenience-driven items.
• Counter sales increase revenue without increasing foot traffic, improving profitability.

According to retail studies, up to 80% of consumers admit to making impulse purchases, and checkout counters are one of the most effective locations to trigger them.

Categories That Drive Impulse Sales in Pharmacies

1. Health & Hygiene Essentials

Everyday health items are a must-have at counters. Products like:

• Hand sanitizers and wipes – especially relevant post-pandemic.
• Lip balms & moisturizers – small, affordable, and seasonally in demand.
• Travel-sized hygiene items – perfect for on-the-go customers.

IPL Retail offers trusted brands such as Dettol, Vaseline, Blistex, and Kleenex to help pharmacies stock essentials that customers already know and trust.

2. Pain Relief & Wellness

Small packs of over-the-counter medicines and wellness items are always quick movers. Examples include:

• Nurofen, Advil, and Panadol travel packs – essential for sudden pain relief.
• Berocca Energy supplements – ideal for customers seeking quick wellness boosts.
• Strepsils and lozenges – especially popular in colder months.

Impulse-driven wellness solutions give customers peace of mind while adding value to your pharmacy’s offering.

3. Lifestyle & Everyday Accessories

Impulse isn’t only about healthcare—it’s also about practical convenience. Stocking items like:

• Sunglasses and reading glasses – quick solutions for everyday needs.
• Raincoats and umbrellas – especially during sudden weather changes.
• Hats, socks, and bandanas – budget-friendly fashion essentials.

Through IPL Optics and lifestyle product lines, pharmacies can access certified sunglasses (AS/NZS 1067.1:2016 compliant) and everyday accessories that customers often buy on impulse.

4. Mobile Accessories

With smartphones being everyday essentials, mobile accessories are one of the fastest-growing impulse categories. Consider:

• Charging cables
• Mobile cases
• Power banks

IPL Tech offers high-quality, retail-ready accessories that not only solve immediate customer needs but also deliver higher margins compared to traditional pharmacy items.

5. Air Fresheners & Small Comforts

Items that enhance daily life are also great at checkout counters. Compact products such as AeroPure air fresheners (tins, sprays, and hanging cards) are low-cost add-ons that customers easily pick up without hesitation.

Merchandising Tips to Maximize Sales

Stocking the right items is only half the job. Success comes from smart placement and display. Here are proven strategies:

• Keep prices visible and affordable – Impulse items should feel like a “quick win.”
• Use counter displays & stands – Compact displays increase visibility and brand recall.
• Rotate stock seasonally – Sunscreen in summer, lip balm in winter, energy boosters year-round.

Why Pharmacies Choose IPL Retail Group

At IPL Retail Group, we’ve helped pharmacies nationwide grow counter sales with a diverse product portfolio:

• Health & Hygiene Brands: Panadol, Dettol, Vaseline, Strepsils, Cancer Council Sunscreen.
• Technology & Mobile Accessories: Chargers, cables, power banks, and cases.
• Lifestyle & Fashion: Sunglasses, hats, socks, footwear, and bandanas.
• Everyday Comforts: AeroPure air fresheners, soft toys, and travel-friendly packs.

We ensure consistent supply, competitive pricing, and nationwide delivery, supported by our dedicated sales reps and merchandising team.

Pharmacies stocking with IPL not only get fast-moving impulse items but also enjoy better margins and customer loyalty.

Final Thoughts

Counter space in pharmacies is more than just a checkout point—it’s a sales opportunity. By stocking the right mix of health essentials, lifestyle add-ons, and mobile accessories, pharmacies can significantly boost their impulse sales.

With IPL Retail Group as your wholesale partner, you get access to a curated portfolio designed for retail success, backed by nationwide support and Australia’s most trusted B2B network.

Sign up today and discover how IPL can elevate your pharmacy counter sales: IPL Retail B2B Signup