5 Profitable Impulse Products Every Service Station Should Carry

Running a successful service station is no longer just about fuel. Today, profitability increasingly comes from impulse products—those quick, add-on purchases that customers grab while paying for petrol or snacks. Stocking the right mix of impulse items not only boosts revenue but also enhances the customer experience, turning a quick refuel into a shopping opportunity.

At IPL Retail Group, we specialize in helping service stations, convenience stores, and pharmacies stock the best-selling everyday essentials. With our nationwide distribution network and diverse product portfolio, we supply thousands of B2B partners across Australia. Here’s our guide to the 5 most profitable impulse products every service station should carry.

1. Batteries – Power That Always Sells

From remote controls to kids’ toys and torches, batteries are a universal necessity. Service stations that stock a reliable range can capture consistent, repeat sales.

• High-demand types: AA, AAA, 9V, C, D, and lithium button cells.
• Customer need: Emergencies, convenience, and replacement for dead devices.
• Retail-ready packaging: Compact packs and value bundles designed for impulse counters.

IPL’s IPL Energy Super Alkaline Batteries are designed for longevity, high performance, and up to 10 years shelf life, making them a perfect fit for petrol station counters.

2. Lighters & Smoking Accessories – Small Size, Big Margins

Lighters continue to be one of the highest-turnover impulse products in service stations. Whether used for smoking, BBQs, camping, or everyday household needs, they’re always in demand.

• BLAZE Lighters: IPL Retail Group’s own innovation—stylish, refillable, and designed with unique prints and modern functionality. A high-margin alternative that stands out on the counter.
• BIC Lighters: A globally trusted brand known for reliability and safety, perfect for everyday grab-and-go sales.
• Rolling Papers & Accessories: Top brands like RAW, Ventti, and Tally-Ho are customer favourites for their consistent quality and brand recognition.
• Impulse Placement: Position near the register or on counter-top displays for maximum visibility and sales lift.

With IPL Retail’s wholesale access to BLAZE, BIC, RAW, Ventti, and Tally-Ho, your service station can capture fast-moving, high-margin sales with trusted names and trend-driven designs.

3. Car Air Fresheners – Everyday Drive-Up Appeal

Every motorist wants a fresh-smelling car, making air fresheners one of the most profitable and consistent-selling impulse items.

• Top formats: Hanging cards, scented cans, and vent clips.
• Popular scents: New car, vanilla, lemon, tropical, and ocean breeze.
• Shelf-life advantage: Compact, easy-to-stock, and long-lasting fragrances encourage repeat purchases.

Our AeroPure Air Fresheners are retail-ready, available in assorted fragrances, and built to capture attention with counter displays and bulk packs.

4. Mobile Accessories – Modern Day Essentials

With customers relying on mobile devices 24/7, accessories like charging cables, adapters, and car chargers have become must-stock impulse items.

• Fast charging demand: Type-C and multi-connector cables are now everyday necessities.
• In-car usage: Car chargers and mounts remain top sellers at service stations.
• Durability sells: Braided, reinforced cables with clear retail packaging convert impulse sales quickly.

 IPL’s IPL Tech range includes high-speed data cables, chargers, and mobile essentials designed for fuel stations and convenience retailers.

5. Sunglasses – Stylish & Practical Impulse Buys

For motorists, sunglasses aren’t just fashion—they’re a safety essential. Polarized and UV-protection glasses sell particularly well at service stations.

• Key customer base: Drivers on long trips, tradies, and everyday commuters.
• High-margin category: Sunglasses combine impulse appeal with premium markup potential.
• Retail displays: Counter-top stands or racks near registers capture quick attention.

IPL’s IPL Optics Sunglasses collection offers trend-driven, AS/NZS 1067.1 2016 certified eyewear that blends style, safety, and affordability.

Why Choose IPL Retail Group for Your Service Station?

At IPL Retail Group, we’re more than just a distributor—we’re your partner in retail success. Here’s why thousands of B2B customers trust us:

• Comprehensive product range: From mobile accessories, batteries, eyewear, and fresheners to hats, socks, toys, and reading glasses.
• Trusted brands: Exclusive ranges plus leading names like BIC, RAW, Tally-Ho, Ventti, and more.
• Australia-wide network: Serving fuel stations, pharmacies, news agencies, and convenience stores across the country.
• Wholesale made easy: Competitive pricing, retail-ready packaging, and merchandising support.
• Dedicated reps: Our sales team helps with product placement, promotions, and in-store visibility.

Ready to upgrade your service station with profitable impulse products?
Sign up today: https://sales.iplretail.com.au/b2bsignup_registration

Final Thoughts

Service stations that want to maximize revenue and customer satisfaction must go beyond fuel and snacks. By stocking batteries, lighters, car air fresheners, mobile accessories, and sunglasses, retailers can create a profitable mix of fast-moving impulse products that keep customers coming back.

With IPL Retail Group as your wholesale partner, your shelves will always be stocked with high-quality, retail-ready products designed to drive sales.